Selling Art Online

Selling Your Art

This section helps you turn your “One Thing” into real sales: online and in person. Without making it complicated. We’ll set up your shop, add extra sales channels like eBay, and show you how to create consistent income through collections, lives, and local stockists.

Step 1: Set Up Your Online Shop (On Your Website)

Your website shop is your home base. This is where your collections live, where people can buy anytime, and where your ads and socials will send traffic.

You’ll choose one of two simple fulfilment options:

Option A: Print-on-demand (e.g. Printful) — best for testing

Lower upfront cost (no stock to buy first)
Quick way to launch and see what sells
Great for prints and basic merch while you validate demand

Option B: High-quality stock (made by you / professionally printed) — best for premium

Higher quality control and better “artist brand” feel
Higher margins (usually) and better customer experience
You handle packaging and posting when orders come in

We’ll show you how to add products, write simple product descriptions, set pricing, and make the shop look clean and professional.

Step 2: Sell on eBay (Lower fees, simple listings)

eBay is a strong alternative to Etsy because it can be cheaper and it’s built for selling. We’ll set up your eBay account and show you how to list your work in a way that’s easy to manage and easy for buyers to understand.

What we’ll cover:

Setting up your eBay profile so it looks trustworthy
Creating listings that convert (photos, titles, descriptions, postage)
Building your collections so your shop doesn’t feel random

Step 3: eBay Selling Plus Live Selling (QVC-style events)

eBay is a strong alternative to Etsy because it can be cheaper and it’s built for selling. We’ll set up your eBay account and show you how to list your work in a way that’s easy to manage and easy for buyers to understand.

What we’ll cover:

Setting up your eBay profile so it looks trustworthy
Creating listings that convert (photos, titles, descriptions, postage)
Building your collections so your shop doesn’t feel random

Step 4: Selling In Person (Local shops, galleries, and stockists)

Online is great, but in-person sales build reputation fast. We’ll show you how to approach:

Local art shops and gift shops
Galleries and pop-up exhibitions
Community spaces and cafes that display work

This boosts visibility, creates local credibility, and gives you more places for people to discover you.

Step 5: If You Have Your Own Shop (Studio + content base)

If you already have a physical space (or you plan to), we’ll show you how to use it as more than just a shop.

A shop can become:

Your studio (a consistent place to make work)
A content base (easy filming, behind-the-scenes, process clips)
A mini exhibition space (people see the work in real life)
A community touchpoint (footfall, conversations, local awareness)